I listened to the roundtable in the evening. Although it ended early, there were indeed many valuable insights about KOLs.

What do Agency advertisers think?

Both Brother Lion and Mr. Block believe that they will continue to exist, as there will always be project parties with this demand. However, platforms like Kaito and Cookie do have a competitive impact on them.

Aunt Ai believes that in the future, there will be a tendency towards a pyramid structure, with the mid-tier being relatively difficult.

Hmm-hmm thinks that the customer unit price will become lower and lower, as there are more and more teams doing Agency work. Since the beginning of last year with TON, it has become increasingly competitive.

Should KOLs work part-time or full-time?

Regarding this issue, currently everyone overwhelmingly supports part-time work, suggesting that in addition to being a KOL, one should also find other things to do.

A more constructive approach is to work as a KOL while also serving as an ambassador or builder for project parties. This way, one can be on the front lines of the industry while also outputting content to share, connecting with everyone, and making sure everyone knows who you are.

Therefore, the current advice is quite uniform: if you want to be a KOL, you might as well consider finding something to do in the industry first.

Where is the ceiling for KOLs?

The lower limit is very low, but the ceiling is obvious, which is a common consensus among everyone.

Whether managing communities or running social accounts, these are not high-threshold activities, but in the later stages, one will face the situation of needing to delve deeply into their niche.

Because personal energy is limited, there needs to be a focused area, which can also help form a long-term fan base.

Once reaching a more prominent position, one will inevitably engage in some non-influencer activities, such as participating in project party construction or investing in projects in the real world.

Among them, Brother Lion believes that one should not easily consider transitioning to a fund, as it is fundamentally hard to manage. It is better to take care of one's own money.

@BroLeonAus @mrblocktw @ai_9684xtpa @EnHeng456