Binance Alpha is on fire, and it will last until at least late June.
Now, new projects wanting to launch on Alpha are lined up until mid-June, with some even pushed to the end of the month—the core reason is simple: compared to the exorbitant listing fees and airdrop costs at other exchanges, Alpha's cost-performance ratio is ridiculously attractive.
The ecological moat is getting deeper:
North America's Kraken and South Korea's Bithumb, leading exchanges in their regions, are now actively giving the green light to Alpha projects, forming a dual-channel model of 'first launch on Binance Chain + secondary listing on mainstream CEX'. The strategic advantage of directly providing an entry point for Alpha on the Binance main app is extremely fierce. The new regulations in April clearly state: projects that do not launch on Alpha, want to be listed on the Binance main site?
There’s no way—project parties have smoothly conducted airdrop marketing during their Alpha launch, grabbing exposure and user growth at the same time. This operation is truly a case of killing two birds with one stone.
The industry landscape is being reshuffled:
South Korea's Upbit suddenly launched 5 projects in a single day, and exchanges like Kraken/Bithumb/Coinbase are also accelerating their listing pace. To put it bluntly, they are all forced by Alpha's siphon effect.
A typical case is the South Korean project NXPC: 90 minutes before its official announcement to land on Binance and Upbit on May 15, the Alpha channel had already secretly opened for trading. Keen players took advantage of the 'buy on-chain - sell on the exchange' arbitrage operation, directly earning 3-4 times.
This wealth effect is breaking down regional barriers. Now players from Japan and South Korea are starting to play Alpha across platforms, and the traffic moat of local exchanges is being filled in, completely changing the competitive landscape of the market.
