FIFA partners with Avalanche: launching Layer 1 blockchain for digital collectibles.
FIFA is partnering with Avalanche to build a dedicated Layer 1 blockchain for FIFA Collect, enhancing scalability and user experience. Modex will manage the infrastructure, ensuring a smooth migration and continuous updates for FIFA Collect's digital collectibles. The migration to the new blockchain supports FIFA's broader strategy to expand fan digital engagement, including experiences.
One billion football fans worldwide will soon manage their FIFA digital collectibles on a dedicated blockchain. FIFA, the global governing body of football, plans to build a Layer 1 blockchain on the Avalanche network. The upcoming migration of FIFA Collect to a new blockchain, created with Avalanche and Modex, marks a strategic upgrade in FIFA's digital approach. This shift promises to redefine fan engagement and transform the experience of owning digital memorabilia.
FIFA's alliance with Avalanche brings a customized Layer 1 blockchain designed for digital collectibles. This step supports scalability, strong security, and a superior user experience for the expanding FIFA Collect platform:
"The rumors are true. The FIFA Blockchain is being built as a new Layer 1 on Avalanche," announced Avalanche on X on Thursday.
Designed for high performance and support for various digital assets. According to the FIFA Collect Migration FAQ, the migration of FIFA Collect was planned for after May 20. As the inaugural application on the new chain, the FIFA Collect platform hosts NFTs and football-themed experiences. Regular digital deliveries highlight legendary moments, famous players, and partnerships with global clubs, as shown on the FIFA Collect Deliveries Page.