Pepecoin is a "meme coin" cryptocurrency launched in 2023, inspired by the internet character Pepe the Frog. Since its creation, it has captured the attention of investors and cryptocurrency enthusiasts due to its humorous nature and rapid appreciation in value, reaching significant market capitalization in a short time.
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Elon Musk, known for his influence in the cryptocurrency market and his affinity for memes, has had notable interactions with the culture of "meme coins." In December 2024, Musk changed his username on the platform X (formerly Twitter) to "Kekius Maximus" and updated his profile picture to an image of Pepe the Frog dressed in golden armor, holding a video game controller. This change sparked speculation about his support for a meme-inspired cryptocurrency called Kekius Maximus, whose value skyrocketed between 500% and 800% in the 24 hours following the name change