New-issue tokens have always been a reliable barometer for where builders — and their capital — feel most welcome. In the closing months of 2024, that indicator has swung toward BNB Chain, thanks to a fast-growing cohort that Binance Wallet labels “Alpha” projects: early-stage assets still hunting for a formal exchange listing but already live onchain for anyone to trade.
Launched in December 2024, the Alpha showcase was designed as a pre-listing window into promising narratives such as restaking, artificial intelligence, DeFi infrastructure and memes. In the first wave, 71% of the admitted tokens chose BNB Chain as their home network.
Sixty percent of those launches used the built-in Binance Wallet initial DEX offering (IDO) module, while the rest split between Binance Launchpad and Launchpool.
Alpha launch momentum translates to onchain demand
This supply has turned into concentrated demand. Recent data shows that BNB Chain cleared roughly 40% of all Alpha-token trading volume, and nine of the top 20 tokens by seven-day volume were BNB-native: BSquared Network (B2), OKZOO (AIOT), Polyhedra Network (ZKJ), MYX Finance (MYX), Haedal Protocol (HAEDAL), Donkey (DONKEY), Boop (BOOP), Milk (MILK) and SkyAI (SKYAI).
Traders are following the action with gusto as the BNB Chain gains more than a million new addresses daily linked to Alpha-related onchain activity. In addition, seven of the 10 largest Alpha tokens recorded a new user ratio north of 20%. That activity also shows up on the ledger. Weekly transactions are up 60%, while weekly trading volume has climbed 114.6%.
