Once upon a time, meme coins were the lightest and least valued type of asset in the crypto market. They relied on memes, emotions, and FOMO (fear of missing out) to drive short-term price fluctuations, with investors jokingly saying, 'It’s not about the project, it’s about the emotion.'
However, when LAUNCHCOIN skyrocketed nearly 5000% after launching on the Believe.app platform, a discussion about whether 'the future of meme coins will be redefined' quietly unfolded.
Behind this token lies a whole new narrative taking shape — 'ideas are tokens,' 'posting is financing,' 'community is value.' An experiment in the Internet capital market that integrates on-chain innovation and social dissemination mechanisms has already begun.
Believe.app: No longer 'believing in someone,' but 'believing in something.'
Believe.app was formerly Clout.me, a platform focused on personalized tokens where users could issue 'personal tokens' linked to their influence on social platforms. However, it quickly exposed key issues — excessive centralization of creators, significant price manipulation space, and the tendency to devolve into short-term speculative games.
On April 27, 2025, the platform completed its renaming and model transformation — from 'believing in someone' to 'believing in something.' The core mechanism behind this is: users can directly generate a token on-chain around an idea or vision, without KYC, complicated deployment, or even needing a wallet; they just need to post the #believe tag on X (formerly Twitter) to initiate it.
Token deployment is based on the Solana network, using the Meteora mechanism and binding curve system to ensure a dynamic connection between supply and price. The underlying logic behind this mechanism is essentially — on-chain crowdfunding + emotional amplifier + tradable social signals.
LAUNCHCOIN, representing the new ICM tokens, ignites the trend of 'decentralized IPOs.'
When Ben Pasternak — the founder of the Believe platform, initiated the token LAUNCHCOIN (formerly known as 'PASTERNAK') in January 2025, no one expected this would trigger a structural shift in the market.
After months of silence, starting in May, the price of LAUNCHCOIN suddenly surged nearly 50 times, becoming the top-ranking token by market capitalization on the Believe platform. Its rapid rise is no longer about traditional 'technology development' or 'team background,' but rather an integrated field around a 'meme + vision + community.'
This model has also been given a new name: ICM (Internet Capital Market) tokens, which essentially tokenize 'ideas' and package them as 'Internet IPOs' using on-chain tools.
It is worth noting that this is not a castle in the air. According to statistics from the Blackwork Research Company, as of May 14, the on-chain trading volume of Believe.app has surged to the third place among all meme coin launch platforms, second only to Pump.fun and Meteora.
Which projects quickly gained traction in the ICM wave?
In the Believe ecosystem, besides LAUNCHCOIN, there are several representative projects worth paying attention to:
DUPE (Dupe Coin): Built around a 'furniture search' idea — find a sofa you like and help you find a cheaper version. The concept is simple, yet due to its 'closeness to life + community co-creation,' the price once surged by 7000%.
GOONCOIN / STARTUP / VINE: The commonality of these tokens is that they are not issued around a developed product, but rather around a strong emotion or concept, such as 'being yourself,' 'founders are memes,' 'revival of short videos,' etc. They represent a practical example of the 'cyber commune' consciousness in the Internet spirit being tokenized.
Behind this is not only technology but also the power of culture.
Is this a 'financial structural innovation' or another round of 'passing the parcel'?
Indeed, the ICM framework built by Believe.app provides a tool for startup teams and communities that allows 'zero-threshold token issuance, instant market feedback, and rapid capital acquisition.' However, risks also exist.
Lack of transparency: The platform does not require any form of project verification; the team, white paper, and roadmap are completely optional.
High speculation: Short-term capital influx is frequent, leading to extreme price volatility, and a large number of tokens 'zero out' overnight.
Frequent scams and project abandonments: Without a clear constraint mechanism, many 'short-lived' or directly liquidated projects exist among the tokens on the platform.
So it is not a traditional Web3 financing platform, but more like a 'frenzy experimental ground on the chain.'
But because of this, it may be closer to the essence of cryptocurrency — a mixture of trustlessness, barrier-free access, decentralization, and speculation.
Mlion.ai's observation perspective: community is capital, liquidity is power.
From project screening to market monitoring, Mlion.ai has been structurally modeling the emerging ICM token sector. We recommend that users closely monitor the following indicators:
Social activity (X platform + Telegram heat)
Binding curve type (whether it deviates from linear release)
Community building progress (whether there is continuous content output or UGC)
On-chain coin distribution (whether overly concentrated)
Mlion.ai's 'Community Potential Scoring' system has recently launched, allowing users to quickly identify which ICM projects truly have the potential to transition from 'concept tokens' to 'community assets.' Current high-scoring projects include LAUNCHCOIN, DUPE, VINE, etc., which have received a certain degree of ecological interaction and platform support.
Conclusion: Meme 2.0, is it a bubble or the next revolution in the financial world?
We are at a peculiar turning point:
On one hand, meme coins are still seen by the mainstream as 'bubble products' and 'casino chips';
On the other hand, ICM tokens, decentralized IPOs, and community financing mechanisms have moved from the margins to the forefront of real-world applications.
The 50-fold surge of LAUNCHCOIN is not just an emotional release but also a 'blockchain challenge' to traditional project financing methods.
It may not last forever, but it has already proven one thing with data:
'On the blockchain, 'ideas' can also be priced. Emotion is liquidity.'
Disclaimer: This article is for information sharing only and does not constitute any investment advice! Users are advised to carefully assess their risk tolerance and participate in the market rationally.