#BTCNextATH
Bitcoin Pizza Day, celebrated annually on May 22, commemorates the first documented real-world Bitcoin transaction in 2010, when Laszlo Hanyecz paid 10,000 BTC for two Papa John’s pizzas, then valued at about $41. Today, those Bitcoins would be worth over $1 billion, symbolizing Bitcoin’s remarkable growth and the crypto industry’s evolution. Binance, the world’s largest cryptocurrency exchange, marks this milestone with its global #BinancePizza campaign, blending community engagement, education, and celebration.
In 2025, Binance’s Bitcoin Pizza Day festivities, held from May 17-22, featured a massive campaign distributing over 5,000 pizzas across 20+ countries, including Asia, Africa, South America, Europe, and Australia. Events included in-person pizza parties, Binance-branded pizza van deliveries, and community meetups in cities like São Paulo, Naples, and Sydney, fostering crypto enthusiasm. For instance, in Brazil, a thematic event at Clubinho Patizal brought together blockchain experts and investors. Online, Binance hosted gamified challenges on Telegram, Discord, and WhatsApp, encouraging users to share their first crypto transaction stories with the #BinancePizza hashtag for a chance to win rewards, including a record-breaking $5 million BTC giveaway—the largest by a centralized exchange.
These initiatives highlight Binance’s commitment to mass crypto adoption, echoing the significance of Hanyecz’s transaction as proof of Bitcoin’s real-world utility. The campaign also featured a global livestream on May 22, where Binance leaders discussed Bitcoin’s evolution and blockchain’s future. Additional promotions included zero-fee trading offers from partners like Nubank and NFT giveaways from exchanges like OKX. By combining fun, food, and finance, Binance’s Pizza Day underscores the cultural and economic impact of cryptocurrency, celebrating a pivotal moment that transformed Bitcoin from a niche concept to a global financial force, while engaging communities worldwide.