On May 21, 2025, Animoca Brands announced a strategic investment and deepened collaboration with Astar Network and Soneium, Sony's blockchain based on Ethereum Layer-2. The partnership aims to integrate Japanese and Asian entertainment IP into Web3, with a focus on scaling digital entertainment. A key project will be Anime ID, developed on Animoca's Moca Network, which will serve as a decentralized identification system on Soneium, facilitating the transition of users from Web2 to Web3. Another initiative is Anime Art Fest, which will expand access to blockchain entertainment and engage IP creators.
Astar, known for its Web3 infrastructure in Japan, uses the ASTR token to support liquidity and incentivize developers. Yat Siu, co-founder of Animoca Brands, emphasized that the collaboration opens new opportunities for creators and accelerates global Web3 adoption. Soneium, in turn, strengthens its position through integration with projects like Yoki Legacy and Symbiogenesis from Square Enix. The partnership promises to revolutionize digital entertainment by bringing anime fans and gamers into the Web3 ecosystem.
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