Binance Pay Brings Instant Crypto-Powered Payments to Brazil via Pix
2025-05-20
Main Takeaways
Binance Pay is now integrated with Pix, Brazil’s national payment system, enabling real-time crypto-to-reais payments.
Brazilians can pay with crypto as easily as with cash, straight from the Binance app.
This milestone sets the stage for crypto to become a seamless payment method worldwide.
The future of payments is here, and it’s already making moves in Brazil. Binance Pay is now integrated with Pix, the instant payment system developed by Brazil’s Central Bank and used by millions every day. This means users in Brazil can make real-time payments in Brazilian reais using crypto, seamlessly converting their digital assets into local currency through a system they already know and trust. Crypto is no longer just an investment – it’s gradually becoming part of everyday life.
Why Pix?
Pix isn’t just popular — it’s everywhere. Since its launch in 2020, this instant payment system has transformed how Brazil moves money. Today, more than 174 million people and businesses rely on it, powering around 6 billion transactions every month. In fact, according to Brazil’s Central Bank, over 76% of the population uses Pix – more than those who use debit cards (68.9%) or even cash (69.1%). It’s safe to say Pix has become the way Brazil pays.
Now with Binance Pay, users can pick from over 100 supported cryptocurrencies, instantly convert their chosen asset into Brazilian reais, and send payments in seconds – all from within the Binance app.
A Leap Forward for Crypto Payments
“This marks a revolutionary step forward,” says Richard Teng, CEO of Binance. Integrating Pix with Binance Pay brings together the speed and accessibility of Brazil’s leading payment system with Binance’s global reach. More than just a technical upgrade, this integration provides users with a way to make crypto payments that feel as natural and effortless as the payment methods they already use – all while expanding access to financial tools across the country, promoting financial inclusion.
For Guilherme Nazar, Binance’s Regional VP for Latin America, this moment is a milestone: “It is the first time Binance Pay is integrated into a national payment system.”
With this launch, users in Brazil can now send crypto to both individuals and merchants via Pix – quickly, securely, and easily, through a system they are already familiar with. Nazar adds that the integration reflects Binance’s commitment to tailoring its global products to “meet the demands of our local users.”
This integration isn’t happening in a vacuum – it’s meeting real demand. In addition to being a strong market for payments innovation, Brazil is a global leader in crypto adoption. The sixth-largest crypto market in the world, the country boasts over 17% of the population holding some form of digital asset. A recent survey conducted by Instituto Locomotiva for Binance found that 42% of Brazilian investors already own crypto — the same percentage as those holding stocks or mutual funds. In other words, the demand is already there, and this integration helps meet it.
Final Thoughts
Binance Pay’s integration with Pix is a glimpse into the future of everyday finance. As crypto becomes more usable, familiar, and accessible, we move closer to a world where digital assets are not just stored, but spent with ease. With growing adoption, local partnerships, and seamless user experiences, crypto payments are poised to become a natural part of how we transact, in Brazil and around the world.