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all about pix

Why Pix?

Pix isn’t just popular — it’s everywhere. Since its launch in 2020, this instant payment system has transformed how Brazil moves money. Today, more than 174 million people and businesses rely on it, powering around 6 billion transactions every month. In fact, according to Brazil’s Central Bank, over 76% of the population uses Pix – more than those who use debit cards (68.9%) or even cash (69.1%). It’s safe to say Pix has become the way Brazil pays.

Now with Binance Pay, users can pick from over 100 supported cryptocurrencies, instantly convert their chosen asset into Brazilian reais, and send payments in seconds – all from within the Binance app.

A Leap Forward for Crypto Payments

“This marks a revolutionary step forward,” says Richard Teng, CEO of Binance. Integrating Pix with Binance Pay brings together the speed and accessibility of Brazil’s leading payment system with Binance’s global reach. More than just a technical upgrade, this integration provides users with a way to make crypto payments that feel as natural and effortless as the payment methods they already use – all while expanding access to financial tools across the country, promoting financial inclusion.

For Guilherme Nazar, Binance’s Regional VP for Latin America, this moment is a milestone: “It is the first time Binance Pay is integrated into a national payment system.”

With this launch, users in Brazil can now send crypto to both individuals and merchants via Pix – quickly, securely, and easily, through a system they are already familiar with. Nazar adds that the integration reflects Binance’s commitment to tailoring its global products to “meet the demands of our local users.”

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