Just published a new Substack article

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The "AI" Guide to Capturing Mindshare (for Projects)

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It’s getting harder for legit projects to stand out—more tokens, same pool of attention.

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I break down what actually works in 2025:

- Incentivizing yappers > paying KOLs via backroom deals

- Pros & cons of using @virtuals_io (for any project) and how to overcome the hurdles

- Value-adding agentic workflows that transform your project into an "AI" project

- Case studies of teams executing with edge

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Also shared what I’m watching as an investor—projects applying even 50% of this playbook are worth a second look.

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For anyone building or backing in AI x crypto, this one’s a solid read.

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(Link in bio)