Denmark’s Largest Construction Company Returns Tesla Fleet, Citing Elon Musk’s Politics
What Happened?
Tscherning, Denmark’s leading construction company, has returned all of its Tesla vehicles—not because of performance issues, but due to concerns over Elon Musk’s increasingly political behavior.
Why the Shift?
In a LinkedIn post titled “Tscherning changes gears and drives in a new direction,” the company stated:
“We don’t just choose how we drive—we also care about who we drive with.”
While praising Tesla’s cars as “great,” Tscherning emphasized it could no longer ignore Musk’s public political views. As a result, the company has opted to switch to European car brands.
A Matter of Values
Tscherning clarified its decision with a firm message:
“We don’t want to be connected to the political values currently associated with Tesla.”
Their move reflects a desire to align business decisions with company values.
Public Reaction
The decision drew support across social media:
• “Good initiative. Now Tesla is just another American brand.”
• “Strong signal to support European production.”
• “A brave and exciting decision.”
The Bigger Picture
Elon Musk has faced criticism for endorsing controversial political figures like Donald Trump and promoting slogans such as “Make Europe Great Again.” Critics argue this rhetoric fosters division and threatens minority rights.
The Bottom Line
Tscherning didn’t just return their cars—they made a statement. For them, it’s not just about what you drive, but who you stand with.
Thank you 🙏
“You know where the button is.”
