Binance offers various ways to "give money" or free rewards to its users as part of marketing, loyalty, and platform growth strategies. Here are the main reasons behind these actions:

1. Attract new users

Programs like welcome bonuses, giveaways, and airdrops are used to encourage new registrations and activity on the platform. It is a way to compete with other exchanges.

2. Engage existing users

Rewards for staking, farming, missions, or learning (like the "Learn & Earn") keep users active within the platform, which increases trading volume and, consequently, the fees that Binance receives.

3. Promote new tokens and projects

Airdrops and rewards often involve new projects listed on Binance. Giving tokens for free creates an initial user base, increases project visibility, and encourages trading.

4. Educate users

Programs like "Learn & Earn" help users better understand the crypto ecosystem. This reduces the risk of misuse and increases user confidence in the platform.

5. Collect data and feedback

Some campaigns involve surveys, quizzes, and other forms of interaction that help Binance understand user behavior.

But is it really "free"?

Although it seems that money is given for free, in practice, Binance often recovers this investment with:

  • Increased transaction volume (and fees charged)

  • Appreciation of the tokens that it itself helped to promote

  • Growth of the user base