#SaylorBTCPurchase gained prominence after Michael Saylor of Strategy (former MicroStrategy) announced the purchase of 13,390 bitcoins for US$ 1.34 billion, raising the company's total to 568,840 BTC. In 2025, the company had already acquired over 91,800 BTC, primarily financed by the issuance of common and preferred shares. Although this strategy has turned the company into a kind of 'leveraged bitcoin ETF', Saylor warned about the risks to shareholders if the cryptocurrency price falls for consecutive years. Strategy also admitted that it may sell some of its BTC by 2026, signaling a possible change in its long-term strategy. The aggressive approach attracts institutional and retail investors but raises concerns about the company's sustainability in a prolonged downturn of the crypto market.