After the launch of Binance Alpha, it is rewriting the wealth distribution rules of Web3. Through transparent point rules, it stably acquires airdrops from popular projects, with a single account earning nearly 2000 USD per month, exceeding most project parties' airdrop offerings.

The recently popular NXPC project saw the value of Alpha airdrops rise from 200U to a maximum of 700U, with Binance quietly building the ultimate closed loop for value capture.

This article will deeply analyze the core mechanisms of Binance Alpha, Binance's strategic intentions, its profound impact on the existing exploitation and airdrop ecology, and teach you how to seize this wave of highly certain dividends.

1. The core mechanism of Binance Alpha

- Positioning: As a 'pre-listing observation pool' in the Binance ecosystem, filtering early projects, providing trading entry through integration with Binance Wallet and CEX.

- Points system: Users accumulate points through holdings (spot + Alpha tokens) and trading volume, determining eligibility for airdrop/TGE participation. The point rules are designed in a 'diminishing marginal returns' model (e.g., tiered holdings, double scoring for trading volume).

- Alpha events: Divided into airdrops, TGE, and trading competitions. Participating in airdrops and TGE requires consuming 15 points, and trading competitions compare who has the largest trading volume.

- Connecting Cex and Dex transactions: Supporting CEX spot accounts for direct trading while introducing on-chain liquidity, reducing participation thresholds for users.

2. Binance's strategic objectives

Building an ecological closed loop:

1. Traffic monopoly

  • Using Alpha to guide CEX users into Binance Wallet, consolidating Binance’s dominance in the DEX-CEX hybrid battlefield, squeezing out competitors like OKX, and compressing the listing rights of other exchanges.

  • Attracting on-chain users back to the Binance ecosystem, enhancing the activity of BNB Chain and the value support of BNB.

2. Logic closed loop for listing coins

Using point rules to guide user behavior, forming a closed loop of 'projects need to offer tribute → users increase volume → data meets standards → list on Binance', reshaping the token listing logic. Forcing project parties to provide airdrop quotas in exchange for exposure, while benefiting exchange users.

3. Market education and user stickiness

  • Educating users to participate in on-chain transactions through low-threshold airdrops and points mechanisms, cultivating high-frequency interaction habits.

  • Diverting traffic from Launchpool to Alpha through TGE events, reducing liquidity on the main site.

4. Risk transfer

Transferring the early volatility of VC coins and Meme coins to on-chain, reducing negative sentiment for coin listings on the main site, avoiding situations where listings peak immediately.

Innovation in business models:

- Binance chain earnings: The surge in trading volume boosts fee income while creating hidden earnings for BNB Chain's on-chain gas consumption.

- User stratification: The points mechanism filters active users, incentivizing retention for more active and sticky users, with low asset requirements, allowing all users to participate.

- User traffic: Attracting more users through point-based airdrops, encouraging users to rely on exchanges and wallets; for project parties, this provides the most users.

3. Impact on the exploitation and airdrop ecology

Positive aspects

- Short-term dividends: Monthly earnings per account can reach 2000 USD (e.g., NXPC airdrop 700U/account), far exceeding traditional exploitation projects.

- Enhanced certainty: Transparency of rules reduces the uncertainty of 'grinding tasks and guessing rules', attracting studios for bulk operations.

- Acquiring more users: Gaining more genuine users on the exchange, rather than having studios split most of the profits.

Negative impact

- Intensified competition: Ordinary users are squeezed out due to erosion costs and point thresholds, evolving into a competition between users and studios.

- Dilution of community value: Project parties reduce community airdrop shares to pay for Alpha 'tickets', leading to reduced returns for early supporters.

- Paradigm shift in the industry: The traditional 'interaction equals mining' model becomes ineffective. Binance can help projects filter out more genuine active users, possibly increasing efficiency.

4. How does Alpha generate revenue? Is it worth participating?

Reasons to participate

1. High certainty of profit: Alpha has made the profit path of 'points - airdrops - listing expectations' relatively transparent and predictable. By accumulating points, users can stably acquire opportunities to participate in popular project airdrops and TGEs, significantly improving compared to the previous uncertainty and high risk of being exploited.

2. On the revenue aspect: Airdrops have also brought considerable returns to participants. Recently, the average reward for each person from 15 rounds of airdrops was nearly $1,500 (calculated at the first-day price), which is quite attractive for users who continue to participate.

Especially recently with the powerful NXPC: Alpha launched trading on May 15, 2025. The price soared rapidly after launch, increasing by over 2800% to 3800%. Alpha airdrops rose from 200U to nearly 700U.

3. A relatively fair competitive environment: The Alpha points system is designed to provide active users with fair competition opportunities. Through multi-dimensional (assets, trading volume) point calculations, small to medium-sized but actively participating users can also receive rewards.

How to participate?

1. Register for Binance link (20% fee discount): https://www.binance.com/zh-CN/join?ref=V3ZRJTNH

Invitation code: V3ZRJTNH

2. Trade within the exchange's Alpha or use Binance Wallet for trading; it is recommended to prepare more than 1000U in funds, with a daily trading volume of 8192, points on the BNB chain double, accumulating 14 points daily. Currently, the airdrop threshold is around 190 points, and after 12 days, the first airdrop can be claimed.

3. What trading pairs to trade? BNB chain trades the largest volumes with B2 and ZKJ, testing showed that 8192 approximately incurs a loss of 2U. On the Sui chain, BLUE and NAVX have also entered the ultra-low fee trading pool, with a loss of 0.2U on 1000U.