In a significant step toward advancing Web3 accessibility, Bitget partnered with Sweat Economy to spotlight the potential of the “movement economy” during this year’s Dubai Esports Festival. The event drew notable figures from the region’s tech and economic development scene, including Dr. Marwan Al Zarouni, CEO of AI at Dubai’s Department of Economy and Tourism (DubaiDET), and the CEO of the Dubai Blockchain Center (DBCC).
Bitget’s booth, themed “Walk into Crypto,” served as a hub for dialogue and collaboration between blockchain leaders, fitness economy innovators, and public sector representatives.
Movement Economy and Crypto Adoption: The Core of the Conversation
The discussion centered on the emerging concept of a “movement economy,” a digital financial framework where physical activity is tokenized and rewarded. Sweat Economy—a project known for converting steps into crypto through its fitness app—brings this idea to life. As sedentary lifestyles increase globally, the integration of wellness and blockchain may hold promise for both public health and digital inclusion.
Dr. Al Zarouni’s visit signals that Dubai continues to align itself with blockchain innovation not only in finance but in lifestyle and consumer engagement. The conversation also touched on larger goals: how platforms like Bitget and Sweat Economy can accelerate crypto literacy and mass onboarding into Web3 technologies.
Bitget’s Strategic Positioning in the Region
Dubai has long positioned itself as a global crypto hub, with government bodies actively supporting blockchain adoption through both regulation and infrastructure. Bitget’s presence at the event, alongside a homegrown Web3 project like Sweat Economy, reflects its growing ambition to play a key role in the Middle East and North Africa’s (MENA) digital economy.
The partnership is especially timely. As crypto exchanges and wallets explore more ways to bring value beyond trading, collaborations with lifestyle-based ecosystems like Sweat Economy represent a broader evolution in how people interact with digital assets.
A Broader Vision for the Future of Web3
The overarching theme of the engagement was inclusion: how do we onboard the next billion users into the decentralized web? According to Bitget and Sweat Economy, the answer lies in meeting users where they are—on their smartphones, in their daily routines, and through real-world incentives that tie physical activity to financial gain.
With more announcements expected from the partnership, it’s clear both companies aim to build on the momentum generated at DxB Esports Fest. While the specifics of future collaborations remain under wraps, the emphasis on accessibility, wellness, and user empowerment appears to be a guiding principle.
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