So you’ve done the initial vibe check—name, pitch, team, location. Now it’s time to see if the project walks the talk.
Step two? Visit the website. But don’t get dazzled by fancy fonts and floating cubes—what you’re really looking for is substance.
Visit the Website (But Don’t Get Hypnotised)
A slick homepage doesn’t mean a solid project—it just means they hired someone who knows how to code. But the site can still give you clues… if you look past the fireworks.
Can you tell what it actually does?
If you're greeted with phrases like “a next-gen scalable paradigm for decentralised synergy”, that's a red flag dressed in corporate glitter. A good project should be understandable in plain language. If you're still squinting after 30 seconds, it’s probably hiding more than it’s showing.
Are things... missing?
If the site has broken links, placeholder text, or promises like “Whitepaper coming soon,” you're not early—you’re a guinea pig. In crypto, unfinished often means unprepared, not undervalued.
And speaking of whitepapers—do they exist?
You don’t need to read the whole thing yet, but at least check that it’s there. A proper whitepaper should be available, readable, and ideally not written like someone got ChatGPT drunk on buzzwords. In short, if the website is all fantasy and no function, step away slowly and don’t look directly at the pretty fonts.
In conclusion, a flashy homepage might turn heads, but real research looks past the gloss. If the site can’t clearly explain what the project is or where it’s going, it probably doesn’t know either—and that’s your cue to move on.
Second in a series. Check the first guide here!
Next: Social media, the community resource. Follow me so you don't miss it!