#BinancePizza is an annual campaign organized by the Binance platform to celebrate "Bitcoin Pizza Day" on May 22nd each year, commemorating the first commercial transaction using Bitcoin in 2010, when programmer Laszlo Hanyecz bought two pizzas for 10,000 Bitcoins, a symbolic moment in the history of cryptocurrencies.
What is #BinancePizza ?
Binance celebrates this event with global activities that combine pizza and cryptocurrencies. The celebrations include in-person activities such as pizza-making contests in Italy, mobile pizza trucks in Vietnam, Bahrain, and Brazil, along with community meetups at pizza restaurants in Cambodia, Uruguay, Argentina, and Mexico.
Online Activities
For users who cannot attend in person, Binance provides online events such as the "Collect & Win" campaign, where participants can collect various types of digital pizzas by completing tasks like trading or depositing, and win prizes equivalent to the value of pizza for a year in Bitcoin.
Prizes and Rewards
In 2025, Binance launched a campaign on the Binance Square platform where new users could complete simple tasks to earn 50 Binance points and share 5,000 USDC, while all users could create a post using the tag #BinancePizza to participate in sharing an additional 1,000 USDC.
Why do we celebrate Bitcoin Pizza Day?
Bitcoin Pizza Day serves as a reminder of the beginning of cryptocurrency use in real transactions, reflecting the progress that blockchain technology has made since then. Through #BinancePizza, Binance aims to raise awareness of cryptocurrencies and expand the user community worldwide.
