🏪 Cryptocurrency payments in pharmacies and supermarkets
• ANC Pharmacy: One of the largest pharmacy chains in Ukraine, ANC Pharmacy, in partnership with Binance, allowed customers to pay for medical goods with cryptocurrency through Binance Pay. Initially, this option is available in Kyiv, with further expansion to other cities.
• VARUS: The VARUS supermarket chain also collaborates with Binance, allowing customers to make purchases with cryptocurrency through Binance Pay. This option is available in 9 cities in Ukraine, including Kyiv, Dnipro, and Zaporizhzhia.
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🏃♂️ Crypto Education and Sports Initiatives
• Partnership with Run Ukraine and sportbank: Binance joined forces with Run Ukraine and sportbank to launch a crypto-educational project aimed at promoting the concept of 'Move-To-Earn'. This project motivates users to engage in sports and receive rewards in cryptocurrency.
• Lviv Half Marathon of Resilience 2023: Binance became a partner of this event, providing participants with NFT certificates (POAP) for participation. Tasks were also organized with the opportunity to win prizes, including a Garmin watch.
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🧃 Partnership with Carlsberg Ukraine
In November 2024, Binance announced a partnership with Carlsberg Ukraine to release a limited edition energy drink Battery in the Binance style. Over 300,000 branded cans are planned to be released, and buyers will have the chance to win prizes, including 0.1 BTC.
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🆘 Support for Ukrainians during the war
• Binance Refugee Crypto Card: For Ukrainians who were forced to leave the country due to the war, Binance launched a cryptocurrency card that allows receiving assistance and making purchases in the European Economic Area. The card is provided free of charge and supports cryptocurrency transfers.
• Charitable aid: Binance allocated $10 million to support Ukraine and created a platform for collecting cryptocurrency donations for humanitarian needs.
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🏛️ Integration with government services
In October 2022, Binance integrated the KYC verification process with the “Diia” app, allowing Ukrainians to register on the exchange faster. However, further integration with government services was suspended until the relevant legislation was developed.