bought and is falling? Don't sell, many lose because they do this; they start seeing the balance going down, then fear hits them day after day without seeing it rise, but they know the market is in decline + they see a token appreciating, then they sell in the downturn, they have already lost money on the sale, then they go and buy this other token and they don't see it rising or falling, sometimes on the same day, then they sell because they don't have the patience to wait, then they sell and again lose more money. Remember, gains come when the market is rising; when it is falling, it is just a decline and that's it.