Why have a group of people on Binance Square recently started mutual follow-backs? This is not Twitter; is there any reward for interaction on the Square?

If the goal is to gain followers, the best way is to produce articles, posts, or send red envelopes and do live streams. Interacting with big accounts depends on connections and personal charm; I hardly have a few big accounts I interact with regularly, it's all pure sharing.

From personal experience, managing a Square account on various platforms is the easiest. Previously, the big account "PP Panny" gained over 2K followers in a single month (without sending red envelopes or holding a lottery). After starting this account, I haven't put much effort into it; after more than six months, it only has over 5K followers. I feel that Binance is becoming stricter with content restrictions now, many things can't be posted, and interactions have a lag, so over time, the posts have decreased.