Don't underestimate someone who can tell stories.
This friend was previously a content editor for a public account.
After entering the crypto space, he didn't know how to trade, nor could he script, and initially couldn't even figure out the on-chain wallet, but he grasped a very basic ability:
> 'I don't understand DeFi, but I can help explain it to others.'
A year later, he did something very rare:
Through writing analyses, tweets, and content, he secured multiple project token profit shares, airdrop whitelist spots, and even advisory shares.
Starting from zero, he earned over 1 million RMB in a year, with no capital investment, relying entirely on a pen.
One, how does he make money? Write it out, clarify it, and then get others to take action.
His monetization model is divided into three stages:
Stage one: 'Popular interpretations of projects' for beginners
At the beginning, he scoured Twitter daily, researching popular projects (especially blockchain games, L2, AI) related content, then wrote simple, systematic, and shareable articles.
He doesn't compete on speed but on 'readability.'
For example, while others discuss the technical and protocol layer details of EigenLayer, he starts from 'how ordinary users can participate', complete with images, breakdowns, and step-by-step guidance.
The result is:
Many people don't understand the projects but will first share his content.
As he kept sharing, he became a 'content node' and started gaining attention from project parties.
Stage two: Joining communities and becoming a core content output.
He joined several DAO communities and creator groups, producing content regularly each week. As a result, he not only met more KOLs and researchers but also gradually received invitations from project parties.
There are several typical cooperation models:
1. Write the 'Chinese version introduction' for whitelist tasks.
Projects will give him multilingual tasks, asking him to produce execution guides suitable for Chinese users.
2. Writing tweets and articles for airdrop embedding.
He wrote several viral articles and was directly labeled as a 'contributor' by projects.
His name directly appears on the Early Adopter airdrop lists of some later projects.
3. Help projects organize user education materials
Some can negotiate direct compensation (100~500 USDT), while others offer token profit sharing
Stage three: Establishing a 'brand' and binding long-term content cooperation
Once he developed the three-in-one trait of 'writing content + guiding users + having traffic nodes', many projects started to reach out to him:
Some invite him to be a 'Chinese community content consultant.'
Some invite him to join early creator support plans, offering token shares;
Some set up separate TG groups for him to lead content distribution in the Chinese market.
As a result, he doesn't rely on K-lines or race against timelines, yet he always manages to appear in the right positions, on the earliest airdrop lists.
Two, his five secrets to making money through 'content'
This friend once summarized his methodology:
1. Content is always a 'structured representation of value.'
He writes articles not as 'creation', but as organizing the chaotic world and extracting decision-making logic.
2. Don't write difficult content; write content that feels 'impossible not to share.'
What he pursues is content that makes 'group owners want to share it with everyone' and 'newcomers can understand it immediately.'
3. Every piece of content embeds a value action (join groups, like, claim links).
All content becomes the starting point for subsequent conversions, wasting no opportunity for dissemination.
4. Never discusses 'whether to invest', only talks about 'how to play', establishing a sense of trust.
This made him not an analyst, but a 'cognitive enlightenment teacher' for many.
5. The content itself is a 'hook', but the community is the 'pool.'
He established his own TG group and Discord channel, directing all content flow here to form a closed loop.
Three, why can he earn millions? Because 'writing' is a form of replication leverage.
Many people, upon seeing him, ask how he selects projects and obtains airdrop lists.
He smiled and said:
> 'I didn't choose the projects; I just wrote a version that others could understand first, and then they brought me into deeper discussions.'
His words are a key.
Helping projects open user markets also helps him unlock the doors to core circles.
Others earn money one job at a time; he writes an article that can generate ten opportunities and five types of returns.
Four, you can also start from 'writing', but you need to focus on these two points
1. Write according to the 'human cognitive structure':
People in the crypto space don't lack information; what they lack is the method to understand information.
Write content that makes people say 'finally understood' and 'so useful' after reading, rather than writing just for personal satisfaction.
2. Use content as 'trust leverage':
Not seeking a surge in traffic, but rather long-term compound interest. What you attract is not fans, but future collaborators and core resources.
Five, he is not a content creator; he is a 'content capitalist.'
His current state is like this:
Twitter account with 10,000 followers, but followed by over 20 project parties;
In less than a year, he has received sponsorship or profit sharing from over 10 project parties;
He started his own content incubation camp, helping other creators refine and promote their content.
He established a 'Web3 Chinese Content Alliance' to start packaging and selling traffic and cognition.
He is not someone who 'lives off writing articles', but rather, through structure, brand, leverage, and trust compounding, he became a 'new type of venture capitalist' who can write.
