Trade marketing is a type of marketing focused on increasing demand at the wholesaler, retailer, or distributor level, rather than at the consumer level. The goal is to ensure that products are well-promoted and easily available to consumers through the supply chain.

Key Components of Trade Marketing:

1. Promotions for Retailers/Distributors – special deals, volume discounts, or co-op advertising.

2. Point-of-Sale (POS) Materials – displays, signage, and packaging to drive attention at retail.

3. Training & Support – educating sales staff or retail partners about product features.

4. Trade Shows & Events – engaging with distributors and retailers to showcase new products.

5. Category Management – collaborating with retailers to optimize shelf space and product placement.

Objective:

To build a strong relationship with intermediaries so they prioritize your product over competitors’.

Let me know if you want examples, strategies, or a plan.