On May 15, 2025, Binance launched a massive campaign to celebrate the 15th anniversary of Bitcoin Pizza Day under the hashtag BinancePizza, offering a chance to win from a total prize pool of 5 million USD in BTC through a referral program and several digital and local events around the world.

Main Promotion

- Pizza Rewards (Pizza Boxes): Both the referrer and the referee can open a pizza box worth up to 20 USD in BTC vouchers, after their friend completes the registration and trading procedures with a minimum amount of 200 USD during the campaign period.