#BinancePizza refers to the celebration of Bitcoin Pizza Day by Binance. This date commemorates the first real-world transaction using Bitcoin, when Laszlo Hanyecz paid 10,000 BTC for two pizzas in 2010. Binance takes this date to promote various actions and promotions.

In 2023, Binance offered a promotional campaign with a total of US$ 5 million in BTC for users who participated in the celebrations of Bitcoin Pizza Day. Users could unlock "Pizza Boxes" with up to US$ 20 in BTC by referring friends to Binance between May 15 and 28, 2025.

Additionally, Binance Square introduced a new promotion where users can complete simple tasks to unlock a share of 6,000 USDC token vouchers. This initiative is part of the celebration of Bitcoin Pizza Day.

The celebration also includes engagement on social media, with Binance encouraging users to participate in the festivities and share their experiences. The event highlights the importance of Bitcoin Pizza Day in the cryptocurrency community and aims to engage users through various rewards and promotions.