After going around in circles, the way Web3 assets are distributed has returned to the starting point.

From the early ICOs and IEOs to the later IDOs, and now with Binance Wallet's TGE driving waves of projects into the public eye.

CoinMarketCap announced the launch of CMC Launch on the 15th, while also announcing the first project Aster $AST.

http://Gate.io launched the first Launchpad Puffverse $PFVS.

The asset distribution model has shifted from platform-led IEO → decentralized distribution IDO → back to a platform-led model with institutional endorsement.

Even with a decentralized narrative, it ultimately cannot escape the dependence on the distribution capabilities of centralized platforms.

This change has both advantages and disadvantages:

1⃣ Resource centralization: Projects backed by major platforms are more likely to break out, while the survival space for long-tail projects is further compressed;

2⃣ The community is no longer the issuer leader, and traffic platforms are gradually becoming the 'Web3 version of the App Store';

3⃣ High barriers to entry, high exposure, and rapid growth of new paths lead to a stronger FOMO effect for TGE and early participants, easily resulting in a rapid wealth creation effect.

The conclusion is quite realistic:

TGE is turning into a 'traffic competition', where whoever has the channels, users, and traffic pools holds the discourse power of asset distribution.

PS: Any change is an inevitable path in the development of things, what we need to do is figure out how we can continuously accumulate our wealth in this process; this is the core of the issue.