#BinancePizza campaign, which is tied to Bitcoin Pizza Day, an annual celebration of the first known Bitcoin transaction for physical goods—two pizzas for 10,000 BTC in 2010. Binance has historically used this event to engage its community with promotions and contests.Based on available information, Binance celebrated Bitcoin Pizza Day in 2022 with a campaign offering five users a year’s supply of free pizza (worth $2,000 in BNB) for creating or buying a pizza with ham and pineapple, the favorite toppings of Binance’s CEO, CZ. Participants shared photos or videos with hashtags like #BinancePizza across social media platforms. In 2023, Binance expanded the celebration with events in 25 countries, serving over 5,000 pizzas and engaging 5,300 community members, including a notable event in Naples, Italy. Posts on X also highlight community enthusiasm, with users like @MendeMatthias sharing moments from 2024’s Bitcoin Pizza Day, where Binance’s CMO and co-founder delivered pizzas to their HQ.