Social tokens (BitClout, FriendTech, etc) promise to “align incentives” between fans and creators, but they get the model wrong.

Because once you attach money, the relationship shifts.

The problem:

Following a creator is win-win.

Fans get insight, inspiration, entertainment.

Creators get attention and audience growth.

No pressure. No expectations. Just pure fandom.

Now add money.

Suddenly it’s not “I love your work.”

It’s “I invested in you. Where’s my return?”

Admiration becomes accountability.

And when the price drops, respect turns to resentment.

The solution:

Yes, build markets around creators.

But don’t monetize the fans.

That’s the wrong layer.

Fans give love, not liquidity.

The market should price attention, not affection.