Pepe Coin ($PEPE) is a meme-type cryptocurrency, launched in April 2023 on the Ethereum blockchain as an ERC-20 token. It is inspired by the popular internet meme "Pepe the Frog," created by artist Matt Furie. It features a deflationary mechanism, where a small portion of tokens is burned with each transaction, reducing supply and potentially increasing the value of the remaining tokens. It does not offer practical utility, existing mainly for trading and collecting, which is typical for memecoins. It gained popularity through community and internet trends, competing with other memecoins like Dogecoin and Shiba Inu. It lacks advanced tokenomics or partnerships, and its website clearly states the absence of intrinsic value or profit expectations. Despite this, it attracts speculative investors, and in 2024, significant gains were recorded, e.g., an investor who bought tokens for $3000 achieved a portfolio worth $56 million. However, the memecoin market is risky due to high volatility and lack of fundamental value.