#BinancePizza

**Binance Celebrates Bitcoin Pizza Day with Global Festivities and $5M BTC Giveaway**

Binance is marking the 15th anniversary of Bitcoin Pizza Day—a historic milestone in cryptocurrency history—with a vibrant global campaign blending pizza-themed events, community engagement, and a record-breaking $5 million Bitcoin (BTC) giveaway. The initiative commemorates May 22, 2010, when programmer Laszlo Hanyecz famously spent 10,000 BTC (then worth ~$40) on two pizzas, cementing Bitcoin’s first real-world transaction.

From May 15–28, 2025, Binance’s campaign invites users to participate in referral programs, earning up to $40 in BTC per referral and competing for additional rewards of up to $5,000. The exchange aims to onboard new users while honoring Bitcoin’s evolution from a niche experiment to a global financial force. Rachel Conlan, Binance’s Chief Marketing Officer, emphasized the initiative’s dual purpose: celebrating crypto’s journey and expanding its community.

Beyond digital rewards, Binance is hosting over 26 in-person events across five continents, including pizza parties, branded food trucks, and meetups in cities like Dubai, Sydney, and Buenos Aires. Attendees can enjoy complimentary pizza, exclusive swag, and educational sessions. In Australia, a partnership with Web3 agency Take3 and the Australian DeFi Association will feature a Pizza Party in Sydney, blending festivities with crypto education.

The campaign also includes social media challenges, livestream discussions with Binance executives, and gamified activities on platforms like Telegram and Discord. By merging nostalgia with forward-looking engagement, Binance underscores Bitcoin’s cultural legacy while fostering its mainstream adoption.

As of 2025, Hanyecz’s 10,000 BTC pizza purchase would be worth millions, symbolizing crypto’s meteoric rise—a narrative Binance now amplifies through global celebration and innovation.