#BinancePizza is Binance's annual celebration of Bitcoin Pizza Day, commemorating May 22, 2010, when Laszlo Hanyecz made the first real-world Bitcoin transaction by purchasing two pizzas for 10,000 BTC. In 2023, Binance marked the 13th anniversary with global festivities, including pizza-making competitions in Naples, Italy, and pizzeria takeovers in countries like Cambodia, Uruguay, Mexico, and Argentina [1] . For those unable to attend in person, Binance hosted online activities such as the "Collect & Win" campaign, where participants completed tasks to win the crypto equivalent of a year's supply of pizza [2] . Additionally, a virtual live meet-up featured Binance CEO Changpeng Zhao discussing the significance of Bitcoin Pizza Day and its impact on the crypto industry [3] . The event also had a charitable aspect, with a Binance user purchasing 10,000 pizzas for 1 BTC, donating a substantial portion to charitable causes [4] .