Every year commemorating the first real Bitcoin transaction on May 22, 2010, when Laszlo Hanyecz famously exchanged 10,000 BTC for two pizzas. To honor this milestone, Binance organizes global events, including the distribution of over 5,000 pizzas in 20 countries, the organization of in-person meetups, and community engagement through interactive games and contests. Participants can win rewards in crypto, exclusive merchandise, and even a supply of pizza for a year. The campaign fosters community spirit, highlights the real-world applications of Bitcoin, and celebrates the growth of cryptocurrency adoption worldwide.