$BTC

is Binance's annual celebration of Bitcoin Pizza Day, commemorating the historic 2010 transaction where 10,000 BTC were exchanged for two pizzas. In 2023, Binance marked the occasion with global events, including pizza-making contests in Naples, Italy, and pizzeria takeovers in countries like Cambodia, Uruguay, and Mexico. Mobile pizza vans distributed free slices in cities such as Rio de Janeiro, Bahrain, and Ho Chi Minh City.