Binance Pizza Day, celebrated annually on May 22, commemorates the 2010 purchase of two pizzas for 10,000 BTC, marking Bitcoin’s first real-world transaction. In 2025, Binance, the world’s largest crypto exchange, hosted global events in 20 countries, distributing over 5,000 pizzas. Brazil’s “Binance na Estrada” tour hit five cities, offering free pizza, crypto insights, and exclusive swag. Online, users competed for BTC equivalent to a year’s pizza supply by trading or sharing #BinancePizza posts. These festivities highlight crypto’s growing adoption while fostering community engagement. However, stringent regulations, like the U.S. Crypto Oversight Act, challenge Binance’s operations, raising compliance costs and sparking debates over innovation versus oversight.[](https://acripto.com.br/binance-pizza-day-brasil/)