This is a general announcement. Products and services referred to here may not be available in your region.
Fellow Binancians,
On 22 May 2010, Laszlo Hanyecz made history by purchasing two pizzas for 10,000 bitcoin (BTC), a sum that could be worth approximately $1 billion today. This iconic moment marked the first-ever crypto transaction, and has since become a celebrated milestone in crypto history.
To commemorate the upcoming 15th anniversary of this momentous event, Binance is excited to launch a new referral promotion this Bitcoin Pizza Day, where we’ll give away $5 million in BTC pizza rewards! This promotional campaign has the largest BTC rewards pool launched by a centralized exchange (CEX) to date.
Invite friends to join Binance now and earn a share of the BTC rewards pool! The top 100 referrers in this promotion may also receive up to $5,000 in BTC token voucher each.
Promotion Period: 2025-05-15 12:00 (UTC) to 2025-05-28 23:59 (UTC)
Promotion: Invite Friends and Unlock Pizza Boxes Worth Up to $20 in BTC Each
How to Participate:
Visit the activity page and share your limited-time activity referral link with friends.
For each successful referral*, both the referrer and the referral will be eligible to each unlock a Pizza Box worth up to $20 in BTC token voucher on a first-come, first-served basis.
Open the Pizza Box to get the reward, and the token voucher will be distributed to the referrer and the referral’s Rewards Hub respectively.
Please Note:
*A successful referral refers to a newly referred user who successfully registers an account via the referrer’s limited-time activity referral link/code, passes our KYC procedures, and completes both of the following tasks during the Promotion Period:
Deposit an accumulative amount of at least $200 equivalent via Cash Deposit, Buy with Credit/Debit Card, or P2P Trading; and
Trade an accumulative amount of at least $200 equivalent via Binance Spot or Convert.
All trading volumes on zero-fee spot trading pairs and USDT/DAI, as well as any Convert trades between USDT, USDC, FDUSD, TUSD, DAI, USDP, USTC, BUSD, AEUR, and EURI, will not count toward the above trading task requirement.
Each referrer may unlock a maximum of 15 Pizza Boxes on a first-come, first-served basis.
Bonus Referrer Incentive: $50,000 in BTC Token Vouchers
All qualified referrers who fulfill both of the requirements below during the Promotion Period, will be ranked by the number of successful referrals they have obtained during the Promotion Period.
Obtain at least 15 successful referrals; and
Ensure that the cumulative trading volume from all their new successful referrals obtained during the Promotion Period is higher than $7,500 equivalent.
The top 100 referrers will then qualify to share $50,000 in BTC token vouchers, as per the table below.
Don’t miss out on the largest BTC giveaway yet, and share in the rewards! To learn more about what else is happening on the ground this Pizza Day, such as the onsite events and the X, Facebook, Telegram, Discord, WhatsApp and Binance Square giveaways happening during this period, refer to this blog.
Terms & Conditions:
Only users in certain regions are eligible to join this promotion. Users may refer to the activity page for their eligibility to participate. Users in restricted regions are disqualified from participating in the Binance Referral Program as referrers or referred users.
These terms and conditions (“Activity Terms”) govern users’ participation in the Pizza Day Referral Campaign (“Activity”). By participating in this Activity, users agree to these Activity Terms, and the following additional terms: (a) Binance Terms and Conditions for Prize Promotions; (b) Binance Terms of Use; and (c) Binance Privacy Notice; all of which are incorporated by reference into these terms and conditions.
In the case of any inconsistency or conflict between these Activity Terms, and any other incorporated terms, the provisions of these Activity Terms shall prevail, followed by the following in this order of precedence, and to the extent of such conflict: (a) Binance Terms and Conditions for Prize Promotions; (b) Binance Terms of Use; and (c) Binance Privacy Notice.
Pizza Day Referral Promotion
A successful referral refers to a newly referred user who successfully registers a Binance account by completing KYC procedures via the referrer’s limited-time activity referral link/code and completes both deposit and trading tasks during the Promotion Period. Please note that both the referrer and successful referral may each receive a Pizza Box that contains up to $20 in BTC token voucher.
Each user may unlock a maximum of 15 Pizza Boxes.
Rewards are distributed on a first-come-first-served basis. If the BTC prize pool is depleted, you and your successful referrals will no longer be eligible for any rewards.
Users must open the Pizza Box within seven days after the promotion ends. Thereafter, token voucher rewards will be distributed to users’ Rewards Hub within 48 hours. Learn how to redeem a voucher.
Each new user can only be referred to Binance via one referral mode. If a new user registers for a Binance account via this promotion’s limited-time activity referral ID/link, the referrer will neither be eligible for any commission-based rewards from Referral Pro mode nor the $100 trading fee rebate voucher from Referral mode.
Sub-accounts cannot participate in this promotion. Spot or Convert trades that are completed with a sub-account will not count toward the trading task requirement. In addition, deposits made via a sub-account, third-party payment method, account transfer, or cryptocurrency deposits will not count toward the deposit task requirement.
Binance will use the real-time fiat currency to USD foreign exchange rates for calculating the USD value of deposits via fiat channels, as well as the price of the USDT trading pair at trading time to calculate the value of the cash deposit and/or cryptocurrency trade completed during the Promotion Period. If there is no USDT pair for a specific cryptocurrency, it will be converted to another token or coin with a USDT pair to determine its value.
All trading volumes on zero-fee spot trading pairs and USDT/DAI, as well as any Convert trades between USDT, USDC, FDUSD, TUSD, DAI, USDP, USTC, BUSD, AEUR, and EURI, will not count toward the above trading task requirement.
In compliance with MiCA requirements, unauthorized stablecoins are subject to certain restrictions for EEA users. Trading volumes on all FDUSD, TUSD, and USDT trading pairs will not count toward the trading volume requirement for EEA users in this promotion. For more information, please click here.
Bonus Referrer Incentive
Binance will use the real-time BTC/USD exchange rate at the time of distribution to facilitate the distribution of BTC token voucher rewards.
BTC rewards will be distributed in the form of token vouchers within three weeks after the promotion ends. Users will be able to login and redeem their token voucher rewards via Profile > Rewards Hub.
The validity period for the token voucher is set at 14 days from the day of distribution.
Binance will use 100,000 as the BTC/USD exchange rate to facilitate the distribution of BTC token vouchers.
Vouchers must be redeemed before expiry. If a voucher is not claimed before its expiry, then it will be void and no replacement voucher nor other reward will be provided.
The actual value of the reward received is subject to change due to market fluctuation. Binance is not responsible for any fluctuations in the value of the participant’s rewards.
Binance reserves the right to disqualify any participants who tamper with Binance program code, or interfere with the operation of Binance program code with other software.
Binance reserves the right to disqualify and revoke rewards for participants who engage in dishonest or abusive activities during the promotion, including but not limited to registering from the same IP or device, bulk-account registrations to farm additional bonuses, creating duplicate registrations with the same identification after account deletion and any other activity in connection with unlawful, fraudulent, or harmful purposes.
At Binance's sole discretion, user participation will be considered without effect and users will automatically be excluded, disqualified and prevented from accumulating benefits, in cases where it is identified:
Any violations of Binance's Terms of Use and its Compliance Policies, as well as attempted or proven fraud, human and/or through the use of technology;
Manipulation of results or failure to fulfill the requirements and provisions set forth in these Terms and Conditions;
Completion, by the user, of incorrect, outdated, mistaken information or filled with untrue information, and may also be liable for the crime of ideological or documental falsehood;
Registrations and participations for which any technological means have been used or there are indications of their use, whether electronic, computerized, digital, robotic, repetitive, automatic, mechanical and/or analogous, with the intention of automatic and/or repetitive reproduction of registrations, identical or not, which will also result in the nullity of all registrations and participations made by the user who has used one of the aforementioned means or for one of the aforementioned purposes, even if not all registrations or participations have resulted from the use of such means and/or were carried out with such purpose.
Binance reserves the right of final interpretation of this promotion.
There may be discrepancies between this original content in English and any translated versions. Please refer to the original English version for the most accurate information, in case any discrepancies arise.
Thank you for your support!
Binance Team
2025-05-15
Binance reserves the right in its sole discretion to amend or cancel this announcement at any time and for any reasons without prior notice.
Our understanding that this promotional campaign has the largest BTC rewards pool launched by a centralized exchange (CEX) to date, is based on publicly available information accessible online (e.g., the websites of other top CEXs).
Disclaimer: Digital asset prices are subject to high market risk and price volatility. The value of your investment can go down or up, and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Past performance is not a reliable predictor of future performance. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.
