# Broccoli, as the most controversial meme coin event in the crypto market of 2025, originated from Binance founder CZ accidentally revealing on February 13 that his dog's name is Broccoli. This information instantly ignited community enthusiasm, and over 40,000 tokens with the same name emerged online, resulting in an unprecedented "Dog War." Some project teams exploited the information gap to implement "liquidity traps," for instance, a certain contract creator purchased 115 million tokens for just 1 BNB and cashed out $6.72 million within 24 minutes, achieving a return of 9517 times. The BNB Chain suffered a 12-hour paralysis due to transaction congestion, with numerous scam contracts and rug pull projects leading to retail investors losing over 30% in a single day.

The event exposed the deep contradictions within the BSC ecosystem: on one hand, CZ attempted to drive on-chain traffic through community-driven meme experiments, but due to a lack of regulatory mechanisms, it became a hotbed for speculation; on the other hand, organizations like Sonic Labs criticized his "reasonable shirking" attitude, arguing that CZ did not timely disclose the official contract address, indirectly condoning fraudulent behavior. Although CZ subsequently launched a $4.4 million meme coin incentive program, as of May, the token with the highest market capitalization, $Broccoli, still faced a 36% floating loss, and the top holding address had not sold but had already lost $1.88 million. This farce has become a typical case for testing Web3 governance capabilities, revealing the dual risks of information asymmetry and speculative bubbles in decentralized ecosystems.