$BTC MicroStrategy was originally a business software company, but starting in 2020, it shifted to heavily invest in Bitcoin. By 2025, its holdings' market value is expected to be around $50 billion, making it the largest corporate holder of Bitcoin globally. Founder Michael Saylor insists on a "never sell" strategy and enhances promotion through community activities and AI-generated imagery, predicting that Bitcoin will rise to a million dollars in the next decade, showcasing his firm belief in digital assets.