#Broccoli

**Broccoli (BROCCOLI) Project Research Report**

**—— Community-driven meme coin rising star and market game analysis**

### **I. Project Background and Origin**

Broccoli (BROCCOLI) is a meme coin project triggered by a tweet about a pet dog by Binance founder CZ (Changpeng Zhao) in February 2024. CZ shared in the tweet that the naming inspiration of his pet dog "Broccoli" came from the homophony of "Blockchain" and emphasized its connection with crypto culture. Although CZ clearly stated that he did not participate in any token issuance, the community quickly created multiple tokens with the same name on BNB Chain with "Broccoli" as the theme, forming a "meme coin carnival" spontaneously driven by the community.

### **II. Market Performance and Key Events**

1. **Explosive Growth**: In February 2025, multiple Broccoli tokens rose rapidly due to market hype. For example, the market value of a token soared to $50 million within 1.5 hours after its issuance, and then fell back to $10 million, with a 24-hour increase of 164%.

2. **"Broccoli Wars"**: After CZ donated 150 BNB (about $100,000) to a charity address, speculators regarded it as "official endorsement", causing whales to manipulate liquidity and harvest retail investors by creating new tokens (such as contracts with the last number aab), triggering a game between new and old token holders in the community, exposing the fragility of the meme coin ecosystem.

3. **Platform Boost**: Binance Web3 Wallet briefly opened a "CZ's Dog" column to include high-market-value Broccoli tokens, indirectly boosting market heat, and was later closed due to controversy.

### **Three, Core Features and Community Governance**

- **Decentralized Drive**: The Broccoli project has no VC support, the contract gives up ownership and there is no transaction tax, and it relies entirely on community consensus. The core team promotes the roadmap through high-frequency communication and collective decision-making, such as charitable donations and NFT plans.

- **Charity Narrative**: The community initiated multiple rounds of donation activities to fund stray animal shelters, trying to combine meme culture with charity and enhance the brand's emotional value.

- **Technical Foundation**: Issued through the Four.Meme platform, the liquidity binding curve mechanism reduces the risk of running away, and the contract security is verified by multiple auditing agencies.