2025 Geneva Corporate Innovation Day: How Blockchain Disrupts Finance and Luxury Goods Industry

On May 8, 2025, Geneva, Switzerland, will host the annual corporate innovation event organized by STORM Partners, focusing on how blockchain triggers major industry transformations. The conference will delve into the financial, luxury goods, and social welfare sectors, highlighting blockchain security, regulation, and practical applications, and promoting Geneva as a global blockchain innovation center.

In the opening speech, Vincent Subilia, the General Director of the Geneva Chamber of Commerce, emphasized that despite progress, Geneva still has a long way to go to become a leader in blockchain and fintech. STORM's Innovation Manager, Axel Sabbag, presented the Lightningbox project, helping institutions seamlessly access blockchain technology, truly realizing that “blockchain is not just a buzzword but a tool for corporate transformation.”

The expert panel focused on the protocol level, with Alex Maaza from the Cardano Foundation stating that Geneva's stable regulatory environment is fertile ground for blockchain development. Participants reminded that although innovation is full of challenges, practical support for mature solutions is key. William De Ath from Hedera cautioned against getting caught up in technical details and emphasized the importance of practical utility.

The topic of security became the focal point of the event, with Bryn Bennett, Senior Manager at Hacken, revealing that in the first quarter of 2025 alone, hacker thefts reached $2 billion, stressing that building a strong security mechanism is a lifeline for Web3 to gain trust.

The financial sector discussion explored how regulation and technology can work together to reshape trust, with representatives from Maerki Baumann, Taurus, and Walder Wyss calling for clear regulations to pave the way for innovation. Transparency in regulation can unleash industry vitality and ensure corporate confidence.

In the social welfare aspect, Olivier Anselmo, Deputy Executive Director of the United Nations High Commissioner for Refugees, and Elodie Jallet, partner at Impactify, shared practices on how blockchain supports humanitarian and sustainable development, showcasing the warmth and power behind the technology.

In the financial risk management theme, STORM's Chief Financial Officer, Bassil Eid, analyzed cryptocurrency hedging strategies, pointing out that a reasonable allocation of stablecoins and DeFi tools is a wise choice for companies to mitigate risks, rather than blindly betting.