The Web2 vs Web3 marketing debate continues, but for Lucie (@brightmisslv), our senior marketing manager, the fundamentals remain the same.

In today’s narrative-crowded blockchain space, marketers must focus on gaining clarity about their audience’s needs and explore creative ways to deliver impactful experiences for those new to crypto.

Looking for fresh perspectives from another marketer? Don’t miss the full episode of the new The Coffee Break dropping soon! 🎧