What kind of game is Binance really playing through Binance Alpha?
In the past two months, Binance's Alpha has been dominating the discussions in the communities I'm part of, with daily conversations shifting from how to run a testnet, to project protection against witch hunts, to how much Alpha has been traded daily.
At this stage, Binance Alpha has achieved a win-win-win situation: for the project parties, the users, and the exchange.
In the future, most VC tokens will be launched through Alpha, with quality projects listed on spot markets, perfectly solving the current dilemma of VC token exits.
Given Binance's current determination, it is clear that they are not playing small; this time, Binance aims to completely master liquidity. Whoever controls liquidity controls pricing power. At the moment, the only wallet that can compete with Binance is OK, and OK has already recognized the seriousness of the situation. A few days ago, they also conducted an airdrop for qualifying wallets, but with certain thresholds that users generally found unappealing.
This also has a significant impact on traditional token farming sectors. This fast-paced token farming method can be considered an innovation, but whether this model can sustain over the long term remains a question. The method of trading volume for airdrops has many drawbacks, and as competition intensifies, more projects will be needed to contribute, with frequent listings, but there aren't that many projects available. This method cannot continue indefinitely. In the end, the outcome of Alpha will be investment returns, but during this period, Binance's goals have also been met, the token farmers have benefited, and the project parties have resolved liquidity issues.
Currently, we are still in a dividend period. Although a penalty mechanism has begun, it is not possible to receive all rewards, but the yield remains objective. It is unexpected that Binance and OK have both entered the on-chain token farming sector.