The cryptocurrency known as "meme coin" associated with Trump was launched on Friday night, where its price rose from less than $10 on Saturday morning to $74.59 before losing some of its gains yesterday, Monday. "Meme" coins are digital tokens often inspired by memes and jokes circulating on the internet.

The "CoinGecko" newspaper for tracking cryptocurrency prices reported that the price of the branded token ($TRUMP), which has faced criticism from ethics experts, reached $33.88 in the latest trading. The "World Liberty Financial" company, an independent crypto project linked to Trump, announced on Monday that it had completed an initial sale of the token, raising $300 million, with plans to issue more tokens soon, according to Reuters.

Trump's expanding interest in cryptocurrencies coincides with widespread expectations that his administration will usher in a "golden era" for digital currencies, in stark contrast to the stringent regulatory scrutiny that the industry faced during Joe Biden's presidency.

The price of Bitcoin, the largest cryptocurrency in the world, reached a record high of $109,071 on Trump's inauguration day, before later trimming its gains to settle at $101,867.40 in the latest trades.

Market analyst at "Konotoxia" Grzegorz Drozdz said: "The cryptocurrency market has gained increasing popularity in recent hours due to the launch of my coin."