深潮 TechFlow
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Behind Binance Alpha: New Growth Strategies in the New Round of Attention, Liquidity, and User Traffic Wars
Written by: Black Mario
In the previous rounds of competition, Binance's layout has been somewhat delayed. For instance, during the inscription period, the OKX wallet seized the initiative early (the Binance Wallet only entered the inscription market in April 2024, and within a few months, the inscription market had cooled down). In the last Meme season and AI season, the Solana ecosystem was evidently the core of liquidity and speculation, especially with markets like PumpFun constantly becoming huge pumps. Backed by the giant Binance, the BNB Chain has been lukewarm, lacking eye-catching tokens and trading markets.
On the other hand, the rise of the on-chain derivatives market is also impacting Binance, including the emergence of HyperliquidX, which has attracted another wave of users and funds to the chain. Thus, under multiple pressures, Binance is indeed facing some challenges. Therefore, the launch of Binance Alpha in December last year really indicates its intention:
In the previous rounds of competition, Binance's layout has been somewhat delayed. For instance, during the inscription period, the OKX wallet seized the initiative early (the Binance Wallet only entered the inscription market in April 2024, and within a few months, the inscription market had cooled down). In the last Meme season and AI season, the Solana ecosystem was evidently the core of liquidity and speculation, especially with markets like PumpFun constantly becoming huge pumps. Backed by the giant Binance, the BNB Chain has been lukewarm, lacking eye-catching tokens and trading markets.
On the other hand, the rise of the on-chain derivatives market is also impacting Binance, including the emergence of HyperliquidX, which has attracted another wave of users and funds to the chain. Thus, under multiple pressures, Binance is indeed facing some challenges. Therefore, the launch of Binance Alpha in December last year really indicates its intention:
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