DoubleUp is a community-focused platform that uses a reward structure to keep players interested outside of the typical casino game.
Through features like lotteries, raffles, referral programs, and leaderboard-based incentives, users can earn prizes for their active involvement on the site.
Among the ecosystem's noteworthy elements is the DoubleUp Citizen NFT, which grants holders access to special advantages. DoubleUp's community rewards program included an airdrop on May 10, 2025, wherein over $100,000 in free spins were given to Citizen NFT holders.
Additionally, the site launched a $100,000 monthly contest in tandem with the introduction of the $UP token. DoubleUp hopes that these techniques will encourage a variety of user activities, such as holding, playing, and staking.