asked some friends what they thought about marketing in crypto

got a few responses, but the most interesting one:

"i don’t think there are 10 people in crypto that know the first principles of marketing aside from dropping a token and hyping up that event"

to be honest, i kind of agree

marketing has become pretty twisted and manipulative in the space

- 99% teaser content, 1% substance

- optimized for speculation, not loyalty

- vague promises to dangle carrots in front of users

- no sense of narrative, mission, or actual brand building

until we decouple “marketing” from pure token mechanics, it’s hard to build anything people actually care about