Bullish seasons are usually a great time for the industry, more liquidity, increased profits and so on. Exchanges are usually the biggest winners, while trading activities soar, their native tokens experience increased utility and surge.

Take for instance $BNB or $BGB surge in such markets. Moreso, holders of the later are currently primed for early summer exclusive airdrop when they join holders group and complete simple tasks. Another reason to hodl top tier CEX tokens.