$BTC In 2025, companies became the largest net buyers of Bitcoin, surpassing ETFs and retail investors. According to data from investment firm River, companies have accumulated 157,000 Bitcoins this year (worth approximately $16 billion), most of which came from Michael Saylor's Strategy company. Financial, technology, and consulting firms are the main buyers. New companies, including Rumble, Metaplanet, and several Hong Kong firms, have also entered the market, showcasing this trend.