An interesting phenomenon in the web3 space is the role of the CMO. In any company, the Chief Marketing Officer is a very important position responsible for overall user growth and brand image. However, in the web3 community, it seems that everyone assumes the CMO is similar to a project spokesperson, with a strong emphasis on being young and attractive. The core responsibilities include participating in various online and offline events, being outspoken, open, and diligent. Having marketing experience is not important. This might be related to the fact that in the web3 domain, the focus of user growth is not on marketing strategies but rather on KOLs, and for exchanges, the core is the launch of initial projects.