According to BlockBeats, pioneering blockchain XION has announced the appointment of former Cardano Chief Marketing Officer Adam Bates as its Chief Culture Officer. Bates, who played a pivotal role in Cardano's success from 2020 to 2022, is set to bring new energy to XION, a project known for its innovative and experimental spirit.
Bates will focus on accelerating XION's global market expansion and realizing its vision of making crypto technology seamless. His strategy involves transforming XION into a cultural phenomenon. Following successful Web3 innovations with companies like Uber, BMW, Lego, and Amazon, Bates aims to amplify these achievements and broaden XION's impact.
"The blockchain industry has been stuck in a tech-centric mindset for a decade," Bates remarked. "XION is the spark I've been searching for. I didn't leave Cardano to create another chain—XION is the real answer, integrating blockchain's value into everyday life as the invisible backbone of the digital world."
Bates' track record includes leading Cardano's largest hybrid crypto event and earning Fast Company's recognition as one of the world's top ten most innovative companies. Under his leadership, the Cardano brand surpassed Nestlé, BMW, and Bitcoin in global brand affinity rankings.
XION founder Anthony Anzalone, also known as Burnt Banksy, praised Bates as a creative force who understands both the industry and the broader world. "We're not here to play by the old rules. From Burnt Banksy's inception, this company was destined to disrupt. XION bridges Web2 and Web3, and Adam is the perfect storyteller for this narrative."
Before entering the crypto industry, Bates worked with global giants such as Virgin Atlantic, Barclays, Emirates, Lego, Mercedes, Porsche, and Samsung. He also served as a director at BBDO in London, collaborating with over 300 offices worldwide.
XION is currently embracing regulatory realities and forming partnerships with numerous Web2 giants, positioning itself to lead the new paradigm of Web3 adoption.
This article is a submission and does not represent the views of BlockBeats.