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#TradeStories When it comes to selling in-store, a buyer’s shelf space is most often fixed, with a limited number of SKUs, or product lines, that can fit on each shelf. This in mind, brand owners need to build a compelling argument to ensure their products occupy as much of that space as is available.

Ensuring your brand understands this and pursues a piece of that shelf space is paramount to growing your brand. After all, you might have the best brand and the best products in the world, but if shoppers can’t get a hold of them, then what’s the point?

That’s where a convincing trade story comes in. Within this guide, we’ll serve up some top tips for building a trade story, so you can ensure the next time you present to a buyer, you can do it confidently with the assurance that you’re going to sell in.

For every trade story that you create, you’ll need to rely on your own brand data. We’ve gone through each of these helpful tips and will use examples with data sourced from our own ProQuo AI platform, which tracks people’s feelings and thoughts about brands in real time. Each visual provides a helpful cue as to how you can leverage your own data to match each trade story requirement.